ICC, represented by ICC President & Founder Mr Manny Del Prado, visited the Franchise Asia 2026 Exhibition last April 25, 2026 at SMX Convention Center, SM Mall of Asia Complex, Pasay City.
Franchise Asia Philippines 2026, organized by the Philippine Franchise Association (PFA), carried the theme “Franchising Together: ASEAN to the World”, emphasizing collaboration among franchisors, franchisees, government, suppliers, and service providers. The event served as a premier platform for local and international brands to showcase franchise opportunities, connect with investors, and explore expansion across the ASEAN region.
The Franchise Asia Philippines 2026 International Franchise Expo also featured a diverse range of exhibitors from various countries, showcasing a wide array of franchise concepts and business solutions. The following countries sent delegations & set up their respective pavilions: Thailand, Singapore. Korea, Malaysia, Australia, Indonesia and Japan.

